LinkedIn / 2023
Trusted Graph
A trust and authenticity initiative connected to LinkedIn's moat in the AI era and one of the company's highest-priority bets at the time.
Role
Principal Designer
Why it mattered in the deck
This project was an overview-level proof point in the interview deck. Its job was to show that I was trusted with company-priority work, not to serve as a long-form case study.
Context
As generative AI increased questions around authenticity and signal quality, LinkedIn's trust work became strategically central. Trusted Graph sat inside that conversation.
Challenge
Strengthen authenticity and credibility signals in a way that supports user trust without making the product feel punitive, heavy, or administratively burdensome.
Role and scope
Principal designer working on a company-priority trust initiative.
Collaborated across product, trust, and adjacent consumer surfaces.
Helped shape how authenticity work could remain product-native.
Supporting materials from the original deck
Overview slide in the original deck
The deck positioned Trusted Graph as the trust/authenticity proof point in the four-project overview.
Process
Frame trust as product value
The work had to reinforce LinkedIn's moat in a changing AI landscape, so the design conversation was tied directly to product differentiation rather than isolated verification mechanics.
Translate policy-heavy work into usable experiences
Trust systems often risk feeling procedural. The design challenge was to keep the flow intelligible and credible without turning it into visible bureaucracy.
Design Decisions
Lead with credibility, not friction
The product experience should make trust more legible and more valuable rather than simply adding gates.
Keep the experience native to LinkedIn
Signals of authenticity had to fit seamlessly into the broader product and brand language to be persuasive.
Outcomes
Company-priority scope
The project was explicitly framed in the portfolio as one of LinkedIn's top priorities outside the main AI workstream.
Breadth proof point
Within the interview deck, Trusted Graph established range and strategic trust before the later deep dives into Games and Global Vision.
This page intentionally stays lighter than Games and Global Vision because the original interview presentation also treated it as breadth-setting context rather than a full walkthrough.